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Major Publisher: PDF Still the Leading eBook Format


For a major technical publisher, PDF remains the most popular eBook format of all. O’Reilly found that that for their readers the most popular reading device remains a PC, with about half as many reading on an iPad.


Author: Duff Johnson
Date: March 23, 2012

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Major Publisher: PDF Still the Leading eBook Format

For O’Reilly, a major technical publisher, PDF remains the most popular eBook format over EPUB and Kindle.

MediaBistro points out that O¬íReilly’s users “would want a format that resembled the print edition of a title”.

The publisher’s own survey found that the most popular reading device, at 46%, remains a PC, with 26% reading on an iPad.

O’Reilly’s Wikert explains the results of their survey:

When you think about it, this makes a lot of sense. Again, our audience is largely IT practitioners, coding or solving other problems in front of their laptops/desktops, so they like having the content on that same screen. And just about everyone has Adobe Acrobat on their computer, so the PDF format is immediately readable on most of the laptops/desktops our customers touch.