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Nicole Körber

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DRUPA 2012: If You Need Information about the PDF/VT Standard, the PDF Association Has Your Answers

(Berlin/Düsseldorf) As in 2008, the PDF Association will again be at DRUPA, the world’s largest print media trade show, from May 3-16 in Düsseldorf. There, experts from the PDF Association will offer information on PDF standards and formats at PDF Association member ICOM’s booth (Hall 8b, A82). The PDF/VT format, which is particularly relevant to output management, will be the primary focus; PDF/UA and PDF/A will also be addressed. In addition, interested parties will be able to learn in detail about the PDF Association. DRUPA attendees will also be able to visit the booths of some of our members to learn more about their products and services, including axaio, callas software, Compart, Four Pees, ICOM and Global Graphics.

DRUPA 2012 may once again be all about print communications, but in today’s digital world, digital file formats – particularly the family of PDF standards – also play a vital role in print. “In this age of increasingly digitized and ever more variable printing, choosing the right format has become more and more important”, explains Olaf Drümmer, chairman of the PDF Association. “Printing is no longer the endpoint of a one-dimensional process chain. Quite the opposite: inter-related processes and departments benefit immensely from picking the right multi-purpose formats.”

More and more businesses are starting to recognize this, meaning that the ISO standards family for the popular PDF format is gaining increasing attention. With this in mind, PDF Association experts will provide a comprehensive overview at DRUPA. They will explain how PDF/VT (V for variable data printing, T for transactional printing) can optimize output management processes, demonstrate applications for PDF/UA (for universal accessibility), and talk to visitors and answer questions about the long-term archiving format PDF/A and the many uses for its different parts.
“The relatively new PDF/VT standard will be of particular interest to DRUPA visitors, as it opens up entirely new possibilities for variable data printing”, explains Olaf Drümmer. “PDF/VT addresses high-volume printing processes and ensures that final output is at its best when superior quality and readability is essential.”

The PDF/VT ISO standard defines the use of PDF as an exchange format optimized for variable data printing and transactional printing. Based on PDF/X-4, it describes the first variable data printing format with native support for modern ICC-based color management and sophisticated graphical effects such as drop shadows, borders and transparent objects.

The PDF Association will also provide information about the PDF/UA standard at DRUPA. The international standard for universally accessible PDF is important to organizations that are required to conform to regulations on universal access to content (Section 508 in the USA, Canada’s “Common Look and Feel Standard” and the UK Disability Discrimination Act, etc.). PDF/A, in turn, has established itself as a long-term archiving format that more and more companies and public institutions are strategically implementing in their core businesses and as a framework requirement in IT projects.

Members of the PDF association that will be attending DRUPA 2012:
ICOM:   Hall 8b, A82 (with the PDF Association booth)

axaio:   Hall 07a / D13
callas software: Hall 07a / D13
Compart:  Hall 07 / B20
Four Pees:  Hall 07a / D13
Global Graphics: Hall 07 / A21

About PDF/VT
The PDF/VT standard defines the use of PDF as an exchange format optimized for variable data printing (VDP) and transactional printing. Based on PDF/X-4, it is the first VDP format to support a modern ICC-based color management system by using ICC output intents, as well as sophisticated graphics effects such as drop shadows, borders and transparent objects. PDF/VT was published in August 2010 as ISO Standard 16612-2 and has since had an increasing impact on the output management sector.
About the PDF Association
Formerly known as the PDF/A Competence Center, the PDF Association is an international organization promoting awareness and adoption of open standards in digital document applications using PDF technology.
The association facilitates networking and communication, and the sharing of expertise and experience with interested parties worldwide. The current membership includes over 100 enterprises and numerous individual subject-matter experts from more than 20 countries.
The management board includes industry leaders from callas software GmbH, Compart AG, Crawford Technologies Inc., intarsys consulting GmbH, LuraTech Europe GmbH and NetCentric US. The association’s chairman is Olaf Drümmer, CEO of callas software GmbH. Duff Johnson, President of NetCentric US is the deputy chairman.

Editorial Contacts

PDF Association
Thomas Zellmann
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D-14057 Berlin
Phone: +49 30 39 40 50 – 0
Fax: +49 30 39 40 50 – 99

good news! GmbH
Nicole Körber
Kolberger Str. 36
D-23617 Stockelsdorf
Phone: +49 451 881 99 – 12
Fax: +49 451 881 99 – 29

Tags: PDF/VT, Variable data printing
Categories: PDF/VT