Is it possible to apply the same individualization techniques in both the digital and the print sector?

Increasing digitalization has long reached customer communication. Individualized documents such as invoices, contracts, etc. are no longer only sent by post, but are also available for inspection on portals, either additionally or exclusively. The technology used is usually based on HTML, CSS and JavaScript. Independent of this, the print sector in the form of, for example, printed catalogues, price lists or postal mailing campaigns, continues to form an important pillar and these instruments are in demand for individualised addressing, for example special advertising campaigns. callas software tries to give an answer,  whether it is possible to apply the same individualization techniques in both the digital and the print sector.

https://www.callassoftware.com/en/blog/is-it-possible-to-apply-the-same-individualization-techniques-in-both-the-digital-and-the-print-sector