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The typical adoption curve for PDF technologies until approximately 2007 tended to track with that of the original PDF developer. Since then the marketplace has shifted; it’s no longer clear that Adobe drivesPDF feature support worldwide. Accordingly, we are happy to report that adoption of PDF 2.0 continues apace, with new vendors announcing their support every month.
About the author: The PDF Association staff delivers a vendor-neutral platform for PDF’s stakeholders, facilitating the development of open specifications and ISO standards for PDF technology. Staff members include: Alexandra Oettler (Editor), Betsy Fanning … Read more
PDF Association staff

PDF Association staff
September 28, 2018

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Screenshot of features listing.New ISO standards for software can take a long time to enter the marketplace in the form of updated tools with new features.

The reason, at least in the case of PDF, is straight-forward. PDF is a sharing technology, designed to allow for the reliable, accurate and efficient communication of an author’s intent. A single developer takes a significant risk when they invest in a new PDF specification without clear knowledge that others are doing likewise.

A viewer developer, for example, needs the marketplace to supply authors with creation software that supports the feature, else their viewer’s support will be irrelevant.

A creator developer, however, needs viewer (or other consumer software) developers to support the feature, else the new features will go unused and customers won’t care.

For this reason, the typical adoption curve for PDF technologies until approximately 2007 tended to track with that of the original PDF developer; Adobe. Since PDF became an ISO standard, however, the marketplace has shifted substantially, and it’s no longer clear that Adobe drives forward motion on PDF feature support worldwide.

What are the key marketplace shifts since 2007? There are several:

  • Browsers took over PDF viewing from desktop software
  • Mobile device use now equals (or exceeds) the desktop, and mobile device capabilities have improved dramatically
  • Authoring (Office 365, Google Docs, WordPress, etc.) is increasingly online
  • Cloud storage now holds and shares vast repositories of files that used to be held locally
  • Web technology drives ever-richer experiences

All of this might seem to be a major challenge to a technology like PDF that's rooted in a fixed-format page-description model. And yet… the web still hasn't accommodated the reality that when users seek ground truth they value renderings.

"We still live in a world where end users take screen-shots to record a web page. In such a world there’s a lot of room for PDF to grow."
- Duff Johnson, PDF Association Executive Director

Google search results for Accordingly, the PDF Association is happy to report that adoption of PDF 2.0, the new ISO standard published in 2017, is well-advanced, with more vendors announcing support every month.

We’ve previously reported on PDF 2.0 adoption, including by Adobe Systems. More recently, the PDF Association decided to celebrate its members who have stepped up to provide support for latest-generation PDF technology.

The first three such feature support pages have now been posted, for PDF 2.0, PDF/UA and for service-providers supporting PDF/UA.

Over time, we look forward to adding more companies and products to these pages as our members continue to add support for the latest version of the world's chosen electronic document format and its subset specifications.

Check out the latest feature support pages today!

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