Duff Johnson Strategy and Communications

PDF Association

Marketplace knowledge, technical expertise and end-user perspective in the world of ECM

Logo of Duff Johnson Strategy and CommunicationsFrom blue-sky thinking to detailed specifications Duff Johnson Strategy and Communications offers a variety of product development consulting services. 

With almost two decades of experience as a business software and services innovator with special expertise in PDF technology, Duff holds a variety of leadership positions in the ECM industry. Duff’s combination of marketplace knowledge, technical expertise and end-user perspective is now available to ECM software developers, integrators and customers on a consulting basis.

Consulting services include:

  • Business and product strategy
  • Product vision and specification
  • Product positioning and messaging
  • Feature development and prioritization
  • User interface analysis and design
  • Market research and analysis
  • Go-to-market strategies and tactics
  • Collateral development
  • “Red Team” analysis
  • Communications

Learn more at duff-johnson.com

NOTE: Duff Johnson is Vice Chair of the PDF Association.


Producer: PDF Association

About PDF Association

Founded in 2006 as the PDF/A Competence Center, the PDF Association exists to promote the adoption and implementation of International Standards for PDF technology.