Dave Hook is the Vice President of Product Management for Crawford Technologies and has been in the transactional customer communications document industry for 23 years. He has held a broad range of management positions in organizations such as Xerox Canada Ltd., Symcor Inc., and Davis + Henderson. He has led the introduction of many products such as check image statements, electronic statement archives, statement composition services, Braille and large format printing services, statement marketing (transpromo), and many others. Through these initiatives he has gained a broad range of experience within the transactional printing industry both as a vendor and as a services provider to the banking, telecommunications, loyalty, retail and other industries. Dave sits on the US PDF/UA committee as well as various other standards committees. Dave speaks at XPLOR, (an international association that promotes education and networking for its members) and has been an invited speaker to other user and vendor conferences to discuss industry trends and developments. As Director of Product Management, Dave is responsible for directing and developing the portfolio of software products and solutions for Crawford Technologies Inc.
We often forget that a significant percentage of all printed pages produced every year are not books, manuals, newspapers and other such documents. The bulk of printed output are the insurance policies, bank statements, telephone bills, invoices, statements and other documents that are sent to our homes. The quantity of these documents produced annually number in the hundreds of billions of pages. In the United States alone, over 80 billion transactional mail pieces are sent annually, each including multiple pages. [...]